E.g., you can have a script that will pop open when visitors first arrive at your site inviting them to join your newsletter and receive a free course on a related Matter.
You can have a script arouse asking your customers why they didn't purchase when visiting your sales landing page. It can make a fallback sales offer or give them a fre'e item
for telling you their main reason not buy.
Scripts can also be used to make you a more personal way of contacting your customer by activating a sound file with your voice. You can show your customers an up-front,
human presence that will make them closer to you. They will feel they know you better going by the sound of your voice.
Care should be taken with scripting such as not to over do it. Most folks will not come back to your site if they have to tango with 3 or 4 scripts just to leave! Scripts shouldn't ever be used as "nag screens."
The accelerate and delivery action you set to the special script you're using will have a bearing on the response rate you harvest. For an entry script, it's best if you let your
visitor settle in and then g-e-n-t-l-y offer it to them. The point is not to startle and irritate them!
The use of some scripts can also have a bad effect on your business, such as the scripts that constantly reset the clock on a time sensitive offer. You visit a particular website and are introduced to an offer telling you it's only good for that day until midnight. Should you come back the next day, there it is again! Perhaps it should be called
an "auto-lie" script!
The drop-dead worst offender is the "countdown" script. It works like this: When a visitor goes to the sales landing page and doesn't buy, the script comes on and makes a fallback offer good only for the next 5 minutes or whatever. It will then proceed to remind you every few seconds of the approaching END of the countdown!
If at all possible your scripting should be cookie driven so that your returning visitors don't have to deal with the same thing again. You can setup your script to only activate once per visitor, using the identity of the cookie in the customer's computer.
Good scripting used in a strategic way can increase your sales and give you more meaningful information about your customers, giving you an edge on the competition. It should be used with restraint on key areas of your website to enhance your relationship with your customers.
Scripting can be considered a specialty. Should you feel it's more than you can handle, it's best to pay a seasoned Pro to do it for you. It's not all that expensive and will pay for itself in no time.